Be sure to avoid these critical pre-event pitfalls:
- Your trade show booth will make an immediate first impression on your guests. Make sure that it’s functional and well-branded. Do not put the wrong person in the booth (i.e., anti-social or a poor brand representative
- A poor display is completely unacceptable.
- Rely less on social media. Use social walls instead!
- You need to define your goals; don’t make your show just for fun, as this is less likely to lead to positive progress.
- Not following up is an unwise move in any industry.
Remember that much of your exhibition’s success (or failure) will be determined by what you do/skip doing in preparation for the big day.
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