achieve from it.
Set a couple of specific and measurable targets to work towards, such as amount of potential contacts, leads or new partners, and make a plan of how you’ll achieve them.
2. Design Your Stand to Showcase Your Objectives:
Your stand is the first thing people will see so it needs to stand out and attract people to you.
The design of your stand needs to reflect your objectives, whilst also being smart, attractive and on brand. Make sure your message is short and targeted.
3. Attract People to Your Stand to Start the Conversation:
One of the most effective ways to get people on your stand is to elicit curiosity.
For example, try something a bit quirky, maybe a magician, something that will break the ice with passers by.
This allows you to start a conversation and draw a crowd.
A gimmick works really well to bring people to you, however it needs to be credible and related to your brand so that it is memorable and not tacky.
4. Advertise and Promote as Much as Possible:
Let people know you are attending TEN and if you can invite people, do!
Your competition will! Nothing looks better than a full stand, so use social media, newsletters and your website to get the message out.
5. Always Ask Open Questions:
The way to get people talking is to ask open questions that require more than a one word answer.
Open questions encourage prospective clients to talk about their company, issues and needs, instead of asking ‘can I help you?’ and getting a resounding ‘no’ with a walk by.
6. Manipulate the Senses!:
Exhibiting is the only medium which allows you to interact with potential customers using all the five senses and people are more likely to remember you if you do! If you can, use this to your advantage.
People love interacting with things by touching, tasting or smelling (which is why exhibitions work so well!), so if you can, make your products or services come to life in an unforgettable way!
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