you have of converting a healthy number of them into hot prospects. But, with every other business trying to do exactly the same, this is no mean feat.
There are, however, several things you can try in order to attract positive attention and help you to secure those all-important leads:
1. Display clear, smart branding
When it comes to visitors to your stand, you may feel like ‘the more the merrier’ but a blanket approach will only waste your time.
Clear branding that positions the key benefits to your audience will ensure that visitors to your stand approach you in search of relevant services. And effective branding will help you to get noticed by your specific target audiences, increasing the number of potential prospects visiting your stand.
Trade shows and exhibitions are long and exhausting days so, naturally, serving coffees, drinks and other refreshments is a great way of attracting new visitors. Offering someone a drink creates the ideal opportunity for your sales team to break the ice and then get the conversation moving in the right direction.
A word of warning: if you are going to serve refreshments, make sure they are good quality as serving something cheap will only paint your brand in a bad light.
3. Host scheduled talks and demonstrations
During a busy conference, delegates are likely to tour the exhibition hall more than once. Hosting a scheduled event is the best way to ensure people come back round to your stand for another visit.
Offer to teach them a new skill or conduct a live product demonstration; useful and engaging content like this will help entice delegates back over to your stand, hopefully bringing their colleagues with them.
An added bonus of hosting an on-stand event is that it creates a buzz around your exhibition space, which can help to increase footfall from the surrounding areas.
4. Create a communal workstation
Providing free wifi alongside a place to sit, check emails and re-charge devices is a great way of increasing the number of visitors to your stand. Sure, there will be a few individuals who visit purely to use the wifi, but plenty more people will be happy to take the time to speak with you as well.
A work station also provides the perfect place for your sales team to interact with clients and prospects on the stand, the comfort and privacy helping to facilitate more productive meetings.
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