This one largely
depends on what you’re selling, as nobody is going to suddenly invest in a product with a huge cost or particularly niche appeal simply because they saw a good card trick!
However, if your products or services have a very broad appeal, entertainment can be a good way of attracting the passing crowds and introducing your offering. Equally, hosting a competition is a great way to capture these passers-by as leads in order to increase your marketing base.
Video is increasingly prevalent within our daily lives and, as such, it has become a powerful marketing tool, with around 59% of business executives preferring video over text.
Moving images will catch the attention of prospects and engaging content will help to draw them in to take a closer look. As well as being initially eye-catching, a well-made video on a big screen will enable you to communicate your messages with ease and speed to all passers-by.
7. A smart and enticing stand design
Think of your stand design as your shop front; delegates will walk past, take a look and decide whether they want to venture inside or not. Ultimately, a smart and visually impactful stand design is going to attract more attention.
Equally, a dull or budget looking stand space will reflect negatively on your brand. So, making sure your stand looks appealing, smart and well-designed is a must for nailing that first impression and attracting more new visitors overall.
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